SportTechie · Dec 10, 2018
NBA’s New Chinese Broadcast Deal With Migu Will Include Virtual Reality
Jimmy Butler of the Minnesota Timberwolves in action against Steph Curry of the Golden State Warriors during a game at the 2017 NBA Global Games China at Mercedes-Benz Arena on Oct. 8, 2017 in Shanghai, China. (Photo by Zhong Zhi/Getty Images)The NBA announced a multi-platform broadcast and marketing partnership with Migu, an entertainment subsidiary of the state-owned China Mobile Communications Corporation. The multi-year agreement will deliver NBA content across mainland China, Hong Kong, and Macau via Migu and China Mobile’s family of media brands.