NBA, NextVR Will Offer Virtual Reality Content Every Night This Season

NextVR CEO Dave Cole chats the future of virtual reality content for the NBA. (Photo by Ethan Miller/Getty Images)

The NBA has expanded its partnership with NextVR to provide virtual reality content through its subscription streaming service, League Pass, every night this season.

For the 2018/19 season, which kicks off on Tuesday, NextVR will feature weekly immersive 3D games. This will be in addition to the 2D streams of every League Pass game that are viewable through NextVR’s its virtual screening room, where games appear on a theater-sized screen. Other on-demand programming, such as highlights, will be available as well. This VR footage will add to a widening array of digital options for…