NBA China, Alibaba Announce Content, Commerce Partnership

Clippers owner Steve Ballmer, NBA Commissioner Adam Silver, and Hornets owner Michael Jordan speak at the 2015 NBA Global Games China at Universiade Centre on Oct. 11, 2015. (Photo by Zhong Zhi/Getty Images)NBA content will be available on Alibaba platforms for the first time under terms of an expanded partnership announced on Thursday in Beijing.

Alibaba is creating an NBA Section on its commerce platforms to deliver customized merchandise and content. Tencent has exclusive rights to stream live NBA games, including League Pass, but Alibaba will show highlights, classic games, and original programming. The new content will include NBA analysis, fashion, memorabilia, and influencer-driven…