NBA Take-Two Media has announced the relaunch of the NBA 2K League with a renewed focus on entertainment and online content.
The league will spotlight creators and NBA players competing throughout the season, as well as introducing an open-ladder competition for fans.
Changes Coming to NBA 2K League
The league has shared that it has entered a multi-year partnership with the National Basketball Players Association, allowing NBA Take-Two Media to work directly with NBA players.
Moreover, NBA Take Two Media, the brand behind the new 2K League, is an entertainment company formed by the NBA and Take-Two Interactive earlier this year, focusing on esports and ‘social-first’ content.