Navigating payment challenges in emerging markets — AstroPay

From a business perspective, different regions make different markets, and different markets require different approaches — that’s how trade has worked for centuries.

The esports industry, on one hand, is universal in its virtuality. We convert real money to in-game currency, and we trade virtual money for virtual goods and services, no matter the market.

However, and people in many countries, such as Brazil or India, still lack access to cashless forms of payment, and those that make cashless transactions often don’t have bank accounts. These emerging markets show enormous potential for esports and gaming, but entering such a market can be problematic for a business that exists purely online.

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