German esports organisation mousesports has announced a partnership with German IT company Shikenso Analytics.
The deal will see the company provide insights into the organisation’s partnership activations.
Mousesports becomes the latest organisation to utilise Shikenso’s services, joining the likes of OG Esports, FATE Esports, and tournament organiser BLAST. The company’s platform will enable the organisation to ‘evaluate brand partnership activations’ and analyse the performance of certain sponsorships on social media channels.
Arwin Fallah, Co-founder and CEO of Shikenso Analytics, spoke on the deal in a release: “I’ve always rooted for mouse and, looking back, always dreamt of becoming part of their team.