Monster Energy marked the launch of Call of Duty: Black Ops 7 with a large-scale event aboard New York City’s Intrepid, bringing together creators, athletes and several well-known esports figures.
According to a release, the activation was livestreamed on Monster Energy’s Twitch channel and featured matches, live performances and exclusive digital rewards for viewers.
Hosted by Tucker ‘Jericho’ Boner and Clint ‘Maven’ Evans, the show paired Monster’s gaming talent — including Tyler ‘TeeP’ Polchow, Jordan ‘HusKerrs’ Thomas, JayBroski, Hector ‘H3CZ’ Rodriguez and Pedro ‘ElVenado98’ Martínez — with names from the UFC and entertainment industries.