MOONTON Games has announced Redd+E as its authorised reseller of broadcast rights for Mobile Legends: Bang Bang (MLBB) esports in Southeast Asia (SEA), which includes the upcoming M7 World Championship.
The developer said in a release that it aims to build a global and sustainable media network through this partnership. This includes developing a broadcast rights model to help secure deals in SEA.
Media rights deals in esports are rare, with most tournaments being broadcast for free on YouTube or Twitch. This is also the first time MLBB has announced a broadcast rights partnership.