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Mobile Is the Market: The Challenges of Betting’s New Frontier

Jamie McKittrick, a veteran sports betting executive, recently compared reading the odds in a Las Vegas sportsbook to browsing “an airport departure board.” A user needs to know what he or she is looking for to make sense of the text, numbers, and jargon.

But travelers are increasingly turning to their phones to check flight statuses, and, in New Jersey, to bet on sports. In April, online sports betting accounted for 81 percent of the Garden State’s nearly $314 million in handle. The reason why is simple. Online sports betting—like checking travel updates—is now predominantly done via mobile apps, which is not only more convenient but also offers a streamlined and personalized user experience.