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MLB Ballpark app adds Apple Business Chat-powered concierge experience for All-Star game

Just in time for tonight’s Home Run Derby, Major League Baseball is rolling out a new feature on its Ballpark app that utilizes Apple’s Business Chat feature for a customized in-person experience. MLB says it’s the first league to roll out out the feature, letting users ask location specific questions. Though Apple Business Chat has been used for things like drink orders in the past.

Clicking into the Indians section will bring you Progressive Field, the center of this week’s festivities, where you can access the new All-Star Concierge feature. Developed alongside New York-based AI startup Satisfi Labs, the feature is designed to answer simple questions.