Minor League Baseball (MiLB) is increasing its tech-savvy offering with yet another technology partnership.
The organization is teaming up with venue smart screen maker ISM Connect to bring interactive high-definition LCD screens to a handful of ballparks. The new multi-year partnership will also see the development of a league-wide advertising network.
MiLB plans to deploy ISM’s dynamic digital displays to build enhanced live and interactive event experiences with data and social media integrations. The screens will provide fans access to unique content, while offering teams and brands fan demographics and digital marketing opportunities.