London-based firm MDR Brand Management has launched a global esports and interactive entertainment division called NIVO Management.
NIVO Management will operate as a standalone business and focus on player representation while offering consultation to brands looking to enter the space.
NIVO has already signed a number of esports personalities, including Alex ‘ALEX’ McMeekin, a CS:GO and VALORANT player who most recently played for Cloud9, and Alexandre ‘xms’ Forte, a French VALORANT player who recently signed with Alliance.
Per a release, NIVO was launched in response to the ‘growing demand for player-centric management that is transparent and free from conflicts of interest’.