Back to the Sports Tech Newsfeed

McDonald’s Restaurants in Sweden Will Stream World Cup Matches

Longtime World Cup sponsor McDonald’s is streaming matches to all of its 207 restaurants in Sweden during this summer’s tournament. Diners at the fast food chain will now be able to order up fan favorites Emil Forsberg and Marcus Berg with their fries, and see nutmegs with their McNuggets.

McDonald’s contracted Red Bee Media to stream matches to restaurants in the country. The over-the-top (OTT) service was up and running within hours of final approval.

“We needed someone who could deliver the World Cup to our restaurants on a tight deadline and without any glitches,” said Rickard Berthold, digital lead for McDonald’s Sweden, in a press release.