Today at TechCrunch Disrupt, serial entrepreneur Marc Lore disclosed exclusive details about a new dynamic ticketing startup he founded with former New York Yankee all-star Alex Rodriguez.
Called Jump Platforms, the company sells access to seats that free up when people leave midway through a game. Fans already at the game are alerted when better seats become available. Pricing starts high and drops depending on demand in a reverse auction format.
Lore, who co-owns the NBA’s Minnesota Timberwolves with A-Rod, has applied for a patent that is still pending. He said he started looking into dynamic ticketing years ago when he was attending various sporting events.