Non-alcoholic beer brand Mahou 0,0 Tostada has become the latest sponsor of the Superliga, a Spanish League of Legends competition hosted by Liga de Videojuegos Profesional (LVP).
As a result of the partnership, both two parties will collaborate on a range of activations for League of Legends players and fans.
The beer brand becomes the fourth sponsor of Spain’s top League of Legends competition, joining the likes of Domino’s Pizza, Spanish insurance company MAPFRE, and Philips OneBlade.
Jordi Soler, CEO of LVP, spoke on the partnership in a release: “We’re delighted with the landing of Mahou 0,0 Tostada to the Super League, the benchmark competition in esports in our country.