European ice cream brand Magnum Tarrinas has announced a partnership with tournament organiser Liga de Videojuegos Profesional (LVP).
As a result of the deal, Magnum will sponsor the First Turret of every LVP Superliga League of Legends match from May 31st, which is when the Spanish tournament’s summer split officially begins.
The agreement between LVP and Magnum had the backing of Well Played Brands and Agencia People, with both entities playing a strategic and creative role in proposing the deal between the two. According to the release, Magnum is also the first ice cream brand to strike an esports partnership.