Mixed reality startup Magic Leap announced on Tuesday its first sports partnership — a collaboration with NBA Digital and Turner that will bring next-generation 3D basketball viewing experiences through the new Magic Leap One and a newly created companion NBA App.
Fans will be able to watch NBA games with features that overlay data into their viewing experience, with screens placed all around their environment, Magic Leap managing director Jeff Ruediger wrote. While fans won’t be able to watch live games using the augmented reality headset at first, a curated list of archived NBA games and highlights will be available.