MAD Lions secures El Corte Inglés partnership

OverActive Media‘s Spanish esports brand MAD Lions has announced a partnership with regional department store chain El Corte Inglés.

The deal will see El Corte Inglés dress the organisation’s players and coaching staff with a combination of Easy Wear, Green Coast and Emidio Tucci fashion brands.

Image credit: MAD LionsThe agreement was secured in collaboration with Japanese advertising and public relations company dentsu group, as well as marketing company MKTG Spain.

Álvaro Luzón, MAD Lions Marketing Director, spoke on the announcement: “We are extremely proud to be the esports club chosen by El Corte Inglés, the first Spanish fashion brand to dress a team.

“Both of our brands promote Spain…