OverActive Media‘s Spanish esports brand MAD Lions has announced a partnership with record label Warner Music Spain.
According to the release, the two parties will collaborate ‘to enhance the fan experience across music, esports, and video games’.
This partnership marks the second record label OverActive Media has joined forces with in the past two years. In January 2020, the company secured a deal with Universal Music Canada which saw the label’s music feature on a number of original content pieces.
Sergio Méndez, Head of Artist Services and Institutional Relations at Warner Music Spain, spoke on the deal in a release: “For Warner Music Spain, joining MAD Lions means our entry into the territory of esports and gaming, where music is a dynamic element and will be an added value for our artists, players, and fans of both worlds.