Spanish brand MAD Lions, owned and operated by OverActive Media, has entered a partnership with Italian sportswear brand Kappa.
The deal will see MAD Lions’ teams in League of Legends’ LEC and Superliga Orange, as well as Counter-Strike: Global Offensive’s Flashpoint, wear Kappa apparel.
Kappa will also create lifestyle and streetwear merchandise for MAD Lions’ players and fans, as well as developing “general accessories.” The sportswear brand will assume control over all of MAD Lions’ e-commerce processes, from inventory to customer service.
Chris Overholt, CEO of OverActive Media, discussed the partnership in a release: “We are all really excited about welcoming Kappa to the OverActive family, and feel proud that given the company’s tremendous roots in Europe, it is a perfect fit for our three MAD Lions franchises.