Spanish brand MAD Lions, owned and operated by OverActive Media, has entered a deal with Chinese betting company DYVIP.
The partnership is specifically centred around MAD Lions’ Counter-Strike: Global Offensive roster, which is part of the team-owned Flashpoint league.
As a condition of this arrangement, DYVIP will see its brand logo showcased on the shoulder of MAD Lions’ CS:GO jersey. DYVIP is described as “a leading provider of credible, responsible, first-class entertainment” across casino and esports betting. The platform currently supports wagering for League of Legends, CS:GO, Dota 2, Overwatch, Call of Duty, NBA 2K, and Rainbow Six Siege.