OverActive Media‘s Spanish esports brand MAD Lions has entered into an exclusive partnership with digital media licensing provider ESPAT.
The deal will see the brand provide a range of digital media assets on ESPAT’s licensing platform.
MAD Lions becomes the latest organisation to join forces with ESPAT, following the likes of Hong Kong-based organisation Talon Esports and Team Queso, which entered partnerships with the licensing provider in December 2020.
Jorge Schnura, Co-Founder and President of MAD Lions, commented on the agreement: “Growing our team brands internationally requires promoting our franchises and players to a wider audience and this new partnership with ESPAT will help us do just that.