A new delegation showed up to the Maccabiah Games in Israel on Wednesday, displaying its skills in the sports tech marketplace instead of on the playing field.
For the first time in its history, the Maccabiah Games—the quadrennial Olympic-style sports competition for Jewish athletes around the world—welcomed a group of ten Israeli sports tech startups to present their products to Maccabiah VIPs and athletes. According to a press release, “Masters Guests” attended a “Sports Tech VIP Cocktail” at the InterContinental David Hotel in Tel Aviv.
Representatives from the startups had the chance to make pitches to wealthy potential investors and business owners from over 30 countries, as well as athletes who could potentially use the technology, the release said.