The Mobile Legends: Bang Bang (MLBB) M7 World Championship has announced a partnership with Red Bull, marking the first time the energy drink brand has sponsored the M Series.
As part of this partnership, Red Bull will take over the M7 Carnival and also bring a ‘gaming ground’ to the main stage of the tournament.
The collaboration comes after the success of M6, which generated $135m (~€115m) in brand value, according to a report by Shikenso and MOONTON.
“Working with Red Bull is about pushing the boundaries of what gaming and esports can achieve,” said Ringo Lung, Senior Regional Esports Sales Manager at MOONTON Games.