German insurance company LVM Versicherung has partnered with the League of Legends European Championship (LEC) to become a national partner of its regional broadcast.
As a result of the partnership, which was brokered by sport business agency SPORTFIVE, LVM will receive its own segment titled ‘LVM Matchweek Analysis’ within the competition’s German broadcast.
The segment is expected to focus on the current LEC matchday weekend, whilst providing gameplay highlights. Within this format, an ‘LVM Carry Moment’ will be highlighted to showcase how a certain situation or play led to a victory.