STATS provides its data and insights to the very top. Teams like Chelsea FC, leagues like Italy’s Serie A, and broadcasters like ESPN all rely on STATS. But the largest provider of sports data in the world also caters to lesser-known organizations, and on Monday the company announced it had re-upped its deal with sixth-tier English club Altrincham FC for the 2018/19 season.
After a two-year slide down the English league system, Altrincham won the Northern Premier League last season to win promotion back to the National League North. Altrincham, aka the Robins, were the only club outside England’s top four tiers using STATS’ services.