SportTechie · Jul 8, 2019
Love, Hate and the Engine Driving New Growth at Electronic Arts
It's in the game: Since March, EA has been using two in-house production studios to enhance its storytelling and connect with audiences on an emotional level. (Photo by Jen Booton)This spring, Electronic Arts opened an in-house production facility at its Redwood City, Calif., headquarters. Its goal: to produce content that can rival NFL and NBA broadcasts.
At the direction of EA head of broadcast, Joe Lynch, the company converted a cluster of cubicles on the ground floor into two studios and a control room. And while EA has hosted a handful of Madden tournaments and FIFA-related shows since it opened in March, Lynch says they are “still breaking it in.”