Back to the Sports Tech Newsfeed

Living in the Meta: Building a Brand When the Internet Keeps Breaking the Narrative

Esports Insider guest columnist Steven Salz, the Co-founder and CEO of esports sportsbook and media company Rivalry, writes for ESI to discuss the importance of identifying trends when building a brand.

Internet culture is now mainstream culture. Whatever takes place online is reflected in the physical world, and vice versa, with the two realities nearly indistinguishable.

It’s important to note that I didn’t say the ‘real world’ as a distinction from online. Both spaces are the real world, and releasing this stigma is critical to unlocking brand equity, whether as a company or individual.