Liverpool FC is expanding its effort to connect with their fan base. After partnering with Skype to provide Reds fans with a new way to engage with their club, Liverpool FC unveiled its partnership with Vixlet, a social media network platform based in Los Angeles, to revamp the club’s magazine website into a “next generation social network” app called LFC Xtra.
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The new LFC Xtra platform enables fans to convey their passion for the club and connect with each other all over the world.