Riot Games’ Liga Latinoamérica (LLA), the premier League of Legends competition in LATAM, has announced a partnership with multinational drink and brewing company AB InBev.
As part of the multi-brand deal, AB InBev will provide support for League of Legends esports in Latin America throughout the rest of 2022.
According to the release, the brewing company will organise ‘viewing parties’ where LLA fans can visit their local bars for special, promotional events. The viewing parties will commence in Mexico and Colombia, with expansion into Chile and Argentina coming in the next few months.