Riot Games announced today that it will implement in-game branding opportunities for League of Legends esports brand partners during official broadcasts.
The opportunities will come in the form of in-game arena banners on the Summoner’s Rift map, which can be outfitted with the branding from the game’s esports sponsors.
Naz Aletaha, Head of Global Esports Partnerships at Riot Games, commented in a release: “From our live events to our online broadcasts, we strive to define modern sports by continuously innovating how audiences experience League of Legends. For the first time in League history, SR Arena Banners put our partners’ brands directly on the field of play, creating an immersive experience that echoes the energy found in major sports arenas.