South Korean esports tournament, the League of Legends Champions Korea, commonly abbreviated as LCK, has revealed a new re-brand in association with DesignStudio.
The new look, ethos and attitude has been described by the release as ‘beautifully and emotively packaged in audio visual form,’ as the LCK looks to become the ‘Premier League’ of esports.
Seeking the help of DesignStudio, the LCK felt it was missing some soul and reluctance to talk about the glory of their past. The idea was to ‘forge a new era’ for the league, and to find a way to communicate the stories behind each and every part of play.