Lando Norris, a British Formula One driver, started the team for esports and content development.
Team Quadrant, which launched on 6 November, is said to concentrate on gaming, competition, and the development of content.
The driver currently racing for McLaren has amassed more than 600,000 Twitch followers, partially because of the delayed start of the 2020 F1 season.
“Quadrant is something I have long wanted to do,” Norris said to BBC Sport. “While racing will be a priority and a bigger passion than nearly any other sport, Quadrant will hopefully spread to several other sporting and gaming categories,” he added.