Global esports marketing agency Lagardère Sports and Entertainment has announced its rebrand as SPORTFIVE.
The company’s transformation to SPORTFIVE marks as shift in focus “to a dual organizational structure of dedicated market areas and global growth units.”
The agency will be managed by a four-member Executive Committee that consists of Chief Executive Officer Stefan Felsing, Chief Operating Officer Philipp Hasenbein, Chief Growth Officer Robert Müller von Vultejus, and Chief Financial Officer Christian Peters.
Stefan Felsing, CEO of SPORTFIVE, stated in a release: “Today marks a milestone for our agency.