LA Clippers Officially Integrate With Secondary Ticket Exchange

Entrance to the Staples Center home of the Lakers, Clippers, Sparks and Kings (Photo by Scott Clarke / ESPN)The LA Clippers are making it easier for fans to buy and sell tickets by partnering with Vivid Seats to facilitate secondary market sales.

The Steve Ballmer-owned NBA franchise signed a multi-year deal with Vivid to integrate primary and secondary sales. Vivid will work with the team’s ticketing provider AXS and provide incentives for season ticket holders—who the Clippers refer to as MVPs—to sell tickets they don’t plan to use through the marketplace. Some perks for MVPs might include ticket upgrades, unique experiences at Staples Center, and waived service fees.

The deal with the…