The name KRÜ Esports dotted headlines around the industry last October when Manchester City’s Sergio ‘Kun’ Agüero was announced as the Founder & CEO of the newly forged organisation.
Joining the growing ranks of footballers entering esports, Agüero’s org has quickly ascended the ranks in a number of titles, earning the admiration of fans. In a November 2020 interview, Agüero told ESI sister brand, The Esports Journal: “To be clear though, KRÜ is not a hobby. We are an organisation that wants to grow and become a club that fans will choose to cheer for.