Nestle-owned chocolate brand KITKAT CHUNKY has announced a partnership with Malaysian esports competition the University e-League.
As a result of the partnership, the chocolate brand has been named the main sponsor for the league’s 2021 season. Moreover, KITKAT CHUNKY will launch a campaign aimed around the premise of taking a break during gaming sessions.
The University e-League is a nationwide esports league featuring universities and colleges in Malaysia. The University e-League will consist of two stages — Qualifiers and the Grand Finals — which will be held between July 9th and August 15th 2021.