As usual there were a ton of esports sponsorships and partnerships announced last month. OverActive Media and Red Bull; NRG Esports and CMG.ASIA; KitKat and most of the top regional LoL tournaments in the world, to name a few.
Each month, ESI — in collaboration with YouGov, a data and analytics company that provides global consumer opinion and behavioural data — collates the period’s significant sponsorship and partnership news in esports.
YouGov recently expanded its Global Fan Profiles tool to monitor fan sentiment in esports, now enabling sponsors, properties, and rights holders to measure and track global consumer engagement in 32 key markets.