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John Madden’s Hall of Fame Bust Will Talk to Fans at Super Bowl LIII

The Pro Football Hall of Fame has partnered with creative artificial intelligence company StatMuse to animate John Madden’s Hall of Fame bronze bust through augmented reality. Fans will be be able to talk to Madden’s augmented-reality bust at the upcoming Super Bowl in Atlanta.

What was it like getting carried off the field after winning the Super Bowl?

What was it like to coach opposite Vince Lombardi?

For Madden’s bronze bust to virtually activate and answer these sort of personal questions, StatMuse first captured specialized images and high-resolution 3D scans of the original bust.