Milan-based trade body Italian Interactive Digital Entertainment Association (IIDEA) is due to host a digital B2B event on September 21st.
Titled ‘Round One,’ the event aims to promote the growth of the Italian esports scene through a series of speakers and panels, an awards ceremony and a 2020 Nielsen Report on the region.
The online event aims to foster market development, raise the profile of Italian organisations with brands, media and institutions, and build a professional foundation for esports in the region to develop.
Thalita Malagò, Director General of IIDEA, commented: “Since 2019 IIDEA has represented the main esports ecosystem in Italy as part of its mission to create favourable conditions for the development of the sector – and this includes publishers producing competitive games, tournament organisers and teams.