Three weeks ago, Facebook announced a new marketing campaign informing consumers about its “Live” offering, an initiative that was made available to everyone in early April.
On Monday, it released the first Facebook Live sports-themed television advertisement encouraging fans to utilize the live streaming service to capture real-time content.
“Facebook Live brings people together in real time for moments both silly and significant,” said Gary Briggs, Chief Marketing Officer at Facebook in a recent post. “It’s authentic and interactive, and it helps you share your experience in the moment with people you care about.