Inside Houston Outlaws’ energising Reliant partnership

Overwatch League team Houston Outlaws continues to forge ahead despite the pandemic—making several key hires and strategic partnerships since its acquisition by Beasley Media Group in December.

One notable sponsorship deal was made with North American energy giant NRG and its Reliant Energy brand. Esports Insider caught up with Lori Burgess, Chief Operating Officer of Beasley Esports to discuss the “powerful” alliance.

Image source: Reliant Energy“NRG is a huge player in the Texas market, where energy is [roughly 85%] deregulated,” said Burgess,” and has a huge presence here in Houston. They sponsor several major sports teams in the state. [NRG] had been really interested in esports and…