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Impact Wrap Seeks To Digitalize Punching Bags

Training for any sport can be a pretty lonely activity. It’s especially true for boxing. The ring, the lights and belt attract thousands to the arena and millions to the screens. What we don’t see is the countless hours athletes spend punching bags in the dark, alone and unaware whether they are getting stronger, faster, and more formidable.

For such an emotionally charged, adrenalin-pumping sport, individual training sessions need to become more engaging, interactive and enlightening. That’s where Impact Wrap steps in.

Founded by CEO Dan Fradin and CRO Marcus Diggle, Impact Wrap is a portable fitness tracker that captures the power and frequency with which you strike the punching bag.