Monday, July 15, 2019 – A roundup of some of the key sports technology stories you need to know, including SportTechie’s own content and stories from around the web
- Illegal EPL streaming generates $1.3 million per game in sponsorship value for brands, according to a study conducted by sponsorship valuation firm GumGum Sports and anti-piracy company MUSO, in partnership with an unnamed Premier League club. The report considered a sample of eight matches and found each was streamed illegally by an average of 7.1 million fans. “Piracy audiences have too long been disregarded as offering no real value to rights holders and distributors, but the reality is that these huge audiences still see the same shirt sponsors and commercials as people watching the game via a licensed channel,” Andy Chatterley, MUSO co-founder and CEO, said in a press release.