IBM has won a 10-year services agreement with Corinthians Sports Club in Brazil to facelift arena technology and build artificial intelligence into a new front-facing app.
The deal will help to personalize the products and services provided to Corinthians’ more than 33 million fans and to visitors who attend games live at the Corinthians Arena. The team is Brazil’s second-largest soccer club and one of the most valuable in the Americas. Corinthians has 117,000 fans currently enrolled in its “Fiel Torcedor” (“Faithful Supporter”) loyalty program, but aims to double the number of registered fans over the next 18 months by launching new products and services.