German football club Hamburger SV has expanded its deal with German pizza chain Smiley’s Pizza to cover HSV eSports.
As part of the deal, Smiley’s Pizza will have its logo emblazoned on HSV eSports’ jerseys.
In addition to the jersey sponsorship from Smiley’s Pizza, the two parties are set to collaborate in content projects over the course of the six-month deal. This is an expansion of Hamburger SV’s partnership with the pizza chain.
Marleen Groß, Head of Brand & Marketing at HSV Fußball, commented on the partnership in a release: “With Smiley’s Pizza we are very proud to welcome the latest partner for HSV eSports.