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How We Are Nations is augmenting esports merchandise distribution

Related Topics: distribution, Nike, We Are Nations

We Are Nations just released a replica of G2 Esports’s pro jersey. It costs €55 — €25 cheaper than G2’s official pro kit kersey. This adds a rung to the merch-distribution ladder, and one that esports-industry feet had barely stepped on until now.

Pictured: G2 Esports LoL player Mikyx wearing adidas’s official pro kit jersey at the LEC Spring Playoffs. Image credit: LoL Esports

“If Nike or adidas is your official kit sponsor, you’re looking at a more feature-focused, more trim-laden set,” said Patrick Mahoney, Co-founder of We Are Nations who now ostensibly operates as chairman, overseeing Nations’s many portfolio projects.