Swansea City FC sits in the lower half of Premier League football clubs in terms of annual player spend, and as a result, it has to get scrappier and strategic with how it maximizes its talent on the pitch. That’s where Performance Director Richard Buchanan and his support staff of physiotherapists, data scientists, psychologists, sports scientists and other medical professionals enter the picture.
Since joining the club starting with the 2009-10 campaign — and especially over the past few seasons — there’s been an inherent conversation around how to smartly leverage performance data, player-tracking devices, wearables and additional technology to manage their athletes’ health and wellness.