How Snapchat Inspires Stadium Video Board Technology, Fan Engagement

Filter Fan Cam displayed during the Eagles' NFC Championship game in Philadelphia.Time to add “have your face replaced by a pigeon” to the list of things that can now happen to you if your mug makes it on the video board at the ballpark.

It looks just like a Snapchat filter, but these dog tongues, emojis, and animated hockey masks are developed by Game Changer MVP, a video production company specializing in sports.

The software, called Filter Fan Cam, combines any production’s live camera shots with facial recognition technology and superimposes the animations in real-time, most commonly used on stadium big screens.

“It takes every fan shot and makes it just that much better,” said Matt Coy,…