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How NBA 2K is introducing the next generation of sports fans (and brands) to ESPN

In the absence of live sports, ESPN and other sports-focused networks are looking to fill the programming void by experimenting with a variety of different content formats.

One area they are doubling down on is nostalgia — opening up the vaults and rebroadcasting teams’ greatest moments. For example, die-hard Syracuse fans (raises hand) were able to relive the epic 2003 NCAA Championship run with Carmelo Anthony when CBS Sports reaired the game earlier in April.

ESPN also released The Last Dance, a documentary focusing on the final 1997–’98 Chicago Bulls season, and most important, Michael Jordan.